A father, a son,
and a very short list of compromises.
Classic Vision Optical has stood on 18th Avenue since 1996. One chair, no counter theatre, and two people who genuinely care which frame and which lens you leave with.
Shaul and Yossi Einhorn on 18th Avenue — the wall behind them is where every fitting starts.
Shaul Einhorn
Shaul has been fitting Brooklyn since 1996, and his goal has never changed: that you walk out feeling your best. Not adequately corrected — your best.
He is, by common agreement of everyone who has ever sat in his chair, the nicest guy out there. He does not rush a fitting, he does not upsell, and he will happily spend an hour on a pair of children's frames until they sit exactly right.
Yossi Einhorn
Yossi comes from tech startups, medtech and machinery, and brings that discipline to eyewear: materials, tolerances, hinge mechanics, lens geometry, coatings. If a claim cannot be explained, it does not get made here.
He cuts through the marketing to find what is genuinely better, and does the legwork so you can make an educated decision rather than a guided one. He is in the shop on Sundays.
We do the legwork — reading the optics, comparing the designs, testing what actually holds up — so that when you choose, you are choosing with real information in front of you.
1996
Fitting Brooklyn eyes
Every brand
No house allegiance
Engineering first
No marketing fluff